The Girl from St Agnes
The campaign included 3 phases: tease, launch and sustain. We created a fake school promo, which even got famous radio DJs talking. A full 360” campaign resulted in all previous viewing records broken, Gold Promax awards and Silver Integrated Loeries and Bookmarks awards.
One of five teaser videos giving insight into the characters.
Official The Girl from St Agnes trailer.
Somizi & Mohale: The Union
The campaign included an influencer phase, TV, performance marketing, print, OOH and radio.
We released weekly influencer videos of celebrity guests giving away just enough wedding information to entice people, but not enough to spoil the wedding.
Our integrated campaign included 3 phases and numerous assets, with exclusivity as the consistent thread.
There’s more to her story than her history.
Celebrity singer Kelly Khumalo is a controversial figure, and we didn’t want to shy away from this in marketing her reality series. We juxtaposed the media portrayal with the human being, and in doing so drummed up huge intrigue in her story - breaking viewing records. The promo won a Gold Promax for Best Reality Series Promo.
Showmax partnership deals.
Data partnerships play a significant role in enabling our market to view our content. How do we bring retail offers to life in an engaging way? These campaigns also included hard-sell retail comms.
2019’s mobile partnership deal allowed viewers to watch on, and on. We brought this proposition to life with recognisable characters preparing for the binge. The commercial won a Promax Gold award.
We needed a compelling way to sell a retail deal, and determined that when you’ve got free data and free Showmax, you literally give Zero Bucks. The campaign broke sign up targets, and this TVC won the director a Gold in Shot’s Young Director’s at Cannes Lions.
Tali’s Wedding Diary.
Our campaign for this Showmax Original series kept its lead character at its centre: the self-obsessed Tali. News24 named the campaign a ‘Marketing Masterpiece’, we drove a 17% increase in sign ups and surpassed all targets. We also won a Silver Online Video Bookmark award, Craft Writing Bronze Bookmark, Social Campaign Bronze Bookmark, and Apex Launch Category Bronze.
Social Media campaign case study video.
Tali's Wedding Tip: don't play songs that get stuck in your head.
‘It’s not lunch time, it’s lunge time’. Our interest-based Youtube bumper campaign targeted people with ‘Tali’s tips’.
Who's the gravy on top of Tali and her fiance Darren? Rael is. Rael Rosen. We introduced the show’s characters - but of course Tali had the final say.
Pizza box cover tactically advertising Rick & Morty and its key themes.
Pizza box cover tactically advertising HBO's Succession and its key themes.
Pizza box cover tactically advertising Now Apocalypse and its key themes.
Pizza box cover tactically advertising Grey's Anatomy and its key themes.