Creative leadership for brands navigating growth & change
I help brands turn strategy into ideas that drive attention, growth and commercial impact.
I’m a creative director and writer with nearly two decades of experience building brands, launching products and leading campaigns that deliver measurable results.
Selected results: 281% viewership growth, product launch across 4 African markets, Promax Grand Prix, Ciclope Gold, One Show awards, 55% partnerships growth.
Available for: Interim creative leadership, campaign concept development, strategic creative partnerships
Brands I’ve worked with
A snapshot of work
Game of Thrones: ‘Join the Night’s Watch’
Ahead of Game of Thrones Season 8, we invited fans to “Join the Night’s Watch” and binge all seven previous seasons. The integrated campaign drove a 281% spike in episode views, pushed the Showmax app to trend at #1, and won multiple industry awards.
Investec: ‘More than data’
Investec is a highly personalised private bank, and we needed to bring this truth to life. Our commercial won Silver and Bronze Bookmark awards.
To launch sports streaming across four African markets, we brought Muhammad Ali back to life, using his iconic speech to ignite excitement among sports fans. The campaign won Promax Africa Grand Prix, Ciclope Gold and a Loerie for Craft.
'Sport has a new player’
The reimagined Yoco App
A CRM campaign on a budget - launching the new Yoco app to merchants.
Yoco Counter
The nation-wide launch demo of fintech company Yoco’s new point of sale.
Yoco Blue Gems
We shone the spotlight on Yoco merchants in a social campaign, enabling them to be easily discovered.
Launching something new
New products, services or brand chapters that need a clear idea and momentum behind them.
Breaking through a crowded category
Turning complex propositions into ideas that capture attention and drive response.
Aligning brand and performance
Creating campaigns that strengthen the brand while delivering measurable commercial impact.
Bringing clarity to complex briefs
Helping leadership teams turn big ambitions into focused, powerful creative direction.
Problems I help solve
How I think
Start with the real problem
Good creative work begins with clarity. The sharper the problem, the stronger the idea.
Find the simple idea
The best campaigns are built around one clear thought that works across channels.
Connect brand and performance
Great marketing doesn’t choose between brand and results. It builds both.
Move fast without losing craft
AI can accelerate the process, but the idea — the human insight — still matters most.
Words from clients & colleagues
“Under Philippa’s guidance, our creative projects were not only groundbreaking but also directly contributed to tangible business successes. She is a strategic thinker with a profound understanding of business dynamics.”
- Karabo Makenna: Creative Director Showmax
“Philippa is by a rather wide margin one of the most strategic creative directors I have ever worked with. Philippa is masterful in her craft, strategic in her approach and obsessive about work that delivers against business objectives.”
-Nicola Van Ast: Founder & CMO Growthink
“I appreciate Philippa’s ability to zoom out and see the full picture — how each campaign or piece of content fits into a broader narrative — while also diving into the weeds to guarantee we delivered excellence.”
- Kourtney Simons: CMO Yoco Technologies