Hello. Let’s make something good.
Creative strategy, ideas and execution, led by senior creative thinking.
I partner with brands and agencies on moments that matter — launches, pitches, repositions, and the rebuilds in between. Bold where it counts, kind by default, and modern in how I work.
What I offer
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Clear thinking before the work begins — from positioning and messaging to campaign direction, launch thinking and creative frameworks.
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Through-the-line ideas and writing that bring brands, products and stories to life across channels.
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Hands-on creative leadership to shape the idea, guide the execution and keep the work sharp from brief to delivery.
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Using AI to explore faster, refine smarter and improve efficiency — always led by human judgement, taste and experience.
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Access to a flexible circle of strategists, designers, directors, animators and makers, brought in when the brief needs scale.
Who I am
I’m a through-the-line creative director and writer with 20+ years across agencies, entertainment, and fintech. I’ve led internal studios, launched major campaigns, and worked across African markets. I’m known for turning complexity into clear, effective work.
Words from clients & colleagues
“Philippa is by a rather wide margin one of the most strategic creative directors I have ever worked with. Philippa is masterful in her craft, strategic in her approach and obsessive about work that delivers against business objectives.”
- Nicola Van Ast: Founder & CMO Growthink
“I appreciate Philippa’s ability to zoom out and see the full picture — how each campaign or piece of content fits into a broader narrative — while also diving into the weeds to guarantee we delivered excellence.”
- Kourtney Simons: CMO Yoco Technologies
“Under Philippa’s guidance, our creative projects were not only groundbreaking but also directly contributed to tangible business successes. She is a strategic thinker with a profound understanding of business dynamics.”
- Karabo Makenna: Creative Director Showmax
Television & digital video
Showmax Pro Launch
Integrated Campaign
Selected work
To launch sports streaming across four African markets, we brought Muhammad Ali back to life, using his iconic speech to ignite fans. Results:Sign ups 62% above benchmark, CPA 46% below benchmark. Awards: Promax Africa Grand Prix, Ciclope Gold, Loerie craft.
Integrated campaign case study video
Game of Thrones
Integrated Campaign
Television & digital video
Ahead of Game of Thrones Season 8, we invited fans to “Join the Night’s Watch” and binge all seven previous seasons. Integrated campaign results: 281% spike in episode views, propelled the Showmax app to trend at #1. Awards: Loerie Integrated silver, Promax Integrated Gold, Promax Best use of digital Gold.
Investec
Private Bank
Television commercial
To demonstrate the personal nature of Investec Private Bank, we told the story of how humans are more than just the sum of their data. Awards: Silver and Bronze Bookmarks.