Hello. Let’s make something good.
Through-the-line creative partner.
What I offer
I partner with agencies and brands to shape and deliver strong ideas — from early thinking through to execution, with a focus on combining AI’s efficiency with human originality. I offer creative direction, campaigns, and brand thinking, and I bring a network of cross-discipline freelancers when the work needs it.
I’m a creative director and writer with 20+ years across agencies, entertainment, and fintech. I’ve led internal studios, launched major campaigns, and worked across African markets. I’m known for turning complexity into clear, effective work.
Who I am
Recommendations
“I appreciate Philippa’s ability to zoom out and see the full picture — how each campaign or piece of content fits into a broader narrative — while also diving into the weeds to guarantee we delivered excellence.”
- Kourtney Simons: CMO Yoco Technologies“Philippa is by a rather wide margin one of the most strategic creative directors I have ever worked with. Philippa is masterful in her craft, strategic in her approach and obsessive about work that delivers against business objectives.”
“Under Philippa’s guidance, our creative projects were not only groundbreaking but also directly contributed to tangible business successes. She is a strategic thinker with a profound understanding of business dynamics.”
- Nicola Van Ast: Founder & CMO Growthink- Karabo Makenna: Creative Director ShowmaxGame of Thrones
Some of my Work
Integrated campaign
Ahead of Game of Thrones Season 8, we invited fans to “Join the Night’s Watch” and binge all seven previous seasons. The integrated campaign drove a 281% spike in episode views, propelled the Showmax app to trend at #1. Awards: Loerie Integrated silver, Promax Integrated Gold, Promax Best use of digital Gold.
Integrated campaign
Launch of Showmax Pro
To launch sports streaming across four African markets, we brought Muhammad Ali back to life, using his iconic speech to ignite fans. Integrated campaign results: Sign ups 62% above benchmark, CPA 46% below benchmark. Awards: Promax Africa Grand Prix, Ciclope Gold, Loerie craft.
Investec Private Bank
Investec is a highly personalised private bank, and we needed to bring this truth to life. Our commercial won Silver and Bronze Bookmark awards.
Yoco App Reimagined
A CRM campaign on a budget - launching the upgraded Yoco app to merchants.
Yoco Counter launch
The nation-wide launch demo of fintech company Yoco’s new point of sale.
Yoco Blue Gems
We shone the spotlight on Yoco merchants in a social campaign, enabling them to be easily discovered.