Senior thinking. Sharp turnaround. Zero fluff.
I’m a senior creative partner for marketers & agencies
I’m a senior creative and strategy partner who brings commercial and creative synergy through-the-line, without the weight of a full agency. I connect brand, performance and content into one clear direction, and when needed, assemble trusted specialists to deliver with speed and accountability.
A snapshot of work
Game of Thrones: ‘Join the Night’s Watch’
Season 8 was coming, and we had to get people to binge all 7 previous seasons before it landed. We drove a 281% increase in episode views, and elevated the Showmax app to trend at #1, surpassing targets and winning multiple awards.
Investec: ‘More than data’
Investec is a highly personalised private bank, and we needed to bring this truth to life. Our commercial won Silver and Bronze Bookmark awards.
Tali’s Joburg Diary: TikTok
Tali had moved to Joburg, and we needed to market her new season. The campaign had 32.5 million impressions, a CPI 54% higher than target, and won Promax Gold: Best TikTok campaign.
TikTok campaign case study video.
Sport has a new player
The launch of Showmax Pro in SA, Kenya, Ghana and Nigeria.
We brought the legend Ali alive. Awards: Promax Africa Grand Prix, Ciclope Gold, Loerie craft.
Words from clients & colleagues
“Under Philippa’s guidance, our creative projects were not only groundbreaking but also directly contributed to tangible business successes. She is a strategic thinker with a profound understanding of business dynamics.”
- Karabo Makenna: Creative Director Showmax
“Philippa is by a rather wide margin one of the most strategic creative directors I have ever worked with. Philippa is masterful in her craft, strategic in her approach and obsessive about work that delivers against business objectives.”
-Nicola Van Ast: Founder & CMO Growthink
“I appreciate Philippa’s ability to zoom out and see the full picture — how each campaign or piece of content fits into a broader narrative — while also diving into the weeds to guarantee we delivered excellence.”
- Kourtney Simons: CMO Yoco Technologies
Coca-Cola, Drive Alive & Nestle
Drive Alive TVC. This is one of four commercials that won a One Show Merit, 4 Gold Vukas, and a campaign Silver Loerie.
Coke social campaign to reward and share happiness. The campaign broke all previous campaigns’ engagement records, and won a Gold Assegai and a Gold Sigi.
Nestle Maggi Senses web series about a Wok that’s lost its purpose. It drove major brand love, and won a Bronze Assegai.
You can run, but you can’t hide…
A chilling integrated campaign for a horror series. Awarded Promax integrated Grand Prix.
St Agnes: where the only saint is in the name.
The murder mystery ‘The Girl from St Agnes’ required a campaign as mysterious as its plot. We propelled the show to break viewership records, and won multiple awards.
‘No one tells a story like a local’
The Handmaid’s Tale
South Africa’s domestic violence statistics are some of the highest in the world. We repurposed the Season 3 trailers of Hulu’s Handmaid’s Tale to bring awareness to the state of women abuse in South Africa and provide an outlet for help. The work won a bronze Promax.
Some see conspiracy everywhere
To market the UFO series Project Blue Book, we created lo-fi stock footage YouTube pre-rolls that tactically alluded to conspiracy theories in a sequential targeting campaign. The strategy resulted in an 11.5% view-through rate increase. We also won a Bronze Loerie.
The reimagined Yoco App
Fintech company Yoco reimagined their app, and needed to encourage merchants to upgrade to the new version through a CRM campaign.
Yoco Counter
Introducing a sleek new counter-top point of sale, Yoco Counter.
Here comes the pride
The Original reality series Somizi & Mohale: The Union documents the famous couple’s wedding journey. It was a landmark event in the LGBTQ+ community, and our campaign drove record-breaking viewership, a #1 organic Twitter trend and a 38% increase in Showmax’ Instagram following. We won 2 Promax Golds in Integrated and Social.
Our social media campaign drove the show to trend at #1 on Twitter, and increased Showmax’ Instagram following by 38%.
We edited footage from the reality series to provide a glimpse into Somizi and Mohale’s beautiful union.
Our Audi Xenon Plus print won a bronze campaign Loerie, and my Hotel De Ville copy was nominated for Loerie craft writing.
Print & copywriting craft
The Wife Original Series
Succeeded subscription targets by 222%. Trended on Twitter every week for 14 weeks. The most-watched show on Showmax of all time. Here is the integrated campaign overview, and count down videos.
Showmax Original content key art
I creatively-led the concept, copy and execution on key art for local Showmax originals, and international adaptations.
This was tactical outdoor, situated right next to Neighbour Good's market in Joburg
