Welcome to my work.
‘No one tells a story like a local’
Our brand commercial to position Showmax as Africa’s original streaming service.
Sport has a new player.
Showmax’ new sports streaming service is a first in Africa. We launched Showmax Pro in SA, Kenya, Ghana and Nigeria.
Game of Thrones
Winter…Kidding. Season 8 was coming, and we had to encourage people to binge all 7 previous seasons before it landed. Our integrated campaign drove a 281% increase in episode views, the Showmax app trended at #1 on the App store, and the campaign won multiple gold awards.
Integrated digital campaign
An integrated campaign for the Showmax Original psychological horror, Dam. Awarded integrated Grand Prix at Promax Africa.
St Agnes: where the only saint is in the name.
The Showmax Original murder mystery, The Girl from St Agnes, required a campaign as mysterious as its plot line. We propelled the show to break viewership records, and received multiple gold and silver awards.
The Handmaid’s Tale
South Africa’s domestic violence statistics are tragically some of the highest in the world. We repurposed the Season 3 trailers of Hulu’s Handmaid’s Tale to bring awareness to the state of women abuse in South Africa and provide an outlet for help. The work won a bronze Promax.
Some see conspiracy everywhere.
To market the UFO series Project Blue Book, we created lo-fi stock footage YouTube pre-rolls that tactically alluded to conspiracy theories in a sequential targeting campaign. The strategy resulted in an 11.5% view-through rate increase. We also won a Bronze Loerie.
Here comes the pride.
The Original reality series Somizi & Mohale: The Union documents the famous couple’s wedding journey. It was a landmark event in the LGBTQ+ community, and our campaign drove record-breaking viewership, a #1 organic Twitter trend and a 38% increase in Showmax’ Instagram following. We won 2 Promax Golds in Integrated and Social.
The Wife Original Series
Succeeded subscription targets by 222%. Trended on Twitter every week for 14 weeks. The most-watched show on Showmax of all time. Here is the integrated campaign overview, and count down videos.
Showmax Original content key art
We conceptualise and produce key art for digital, performance marketing, PR and outdoor for each original show.